ECA is a powerful strategy designed to boost customer participation. By delivering the right support, ECA empowers customers to directly shape their interactions. That leads to improved customer engagement, as well as valuable insights that can guide business initiatives. Ultimately, ECA is about fostering a dynamic relationship where customers ar… Read More


Serel's robust framework hinges on a fundamental idea known as ECA. This acronym stands for Event-Condition-Action, illustrating the core mechanism that drives Serel's dynamic behavior. ECA forms a clear pattern for handling events within the system. Initially, an event is initiated, signifying a specific occurrence or change. Secondly, a conditio… Read More